Creating designs for Metha Mewa Foods that highlight authenticity, freshness, and festive appeal with a modern twist.
Deliverables
Primary and secondary packaging design
Custom illustrations and product-focused visuals
Label design with ingredients and nutritional layout
Packaging mockups for marketing and retail presentation
Print-ready production files
Packaging design guidelines for consistency
Brief
Metha Mewa Foods required eye-catching and culturally resonant packaging that showcased the richness of traditional Indian sweets while appealing to a modern, premium market. The challenge was to merge authenticity with elegance, ensuring the packaging reflected both heritage and quality.
Solution
We designed a vibrant and festive packaging system that highlighted the indulgent nature of the products while maintaining a premium, polished look. Bold colors, elegant typography, and authentic motifs were combined to give the brand strong shelf presence. The final packaging balanced tradition and modernity, helping Metha Mewa Foods stand out in a competitive market while creating a memorable consumer experience.