Branding & Packaging for Mumbai Chai
Designing impactful packaging that highlights authenticity, freshness, and cultural connection.
- Deliverables
Brand identity elements for packaging (logo adaptation, typography, palette)
Primary and secondary packaging design (tea boxes, pouches, labels)
Illustrations and graphics inspired by Mumbai’s culture
Packaging mockups for marketing and retail presentation
Print-ready files for production
Packaging guidelines for consistent use
- Brief
Mumbai Chai needed distinctive packaging that reflects the vibrant spirit of the city while positioning the product as authentic, premium, and approachable. The challenge was to balance tradition and modernity—capturing the essence of Mumbai’s culture while ensuring strong shelf appeal in a competitive beverage market.
- Solution
We created a story-driven packaging design infused with Mumbai’s iconic elements, from local motifs to urban-inspired typography. The color palette and illustrations were designed to evoke warmth, energy, and authenticity, while clean layouts ensured functionality and brand recall. The final design gave Mumbai Chai a unique identity that stands out in both retail spaces and digital promotions.
- Next Projects
